diff --git a/proof-social-comms/SKILL.md b/proof-social-comms/SKILL.md
index 6152e68..584c0e5 100644
--- a/proof-social-comms/SKILL.md
+++ b/proof-social-comms/SKILL.md
@@ -38,6 +38,10 @@ Say: "It was great seeing you earlier this week. Thank you for hosting us!"
 Instead of: "The three hikers — exhausted, hungry, and cold — finally reached the summit as the sun began to set."
 Say: "The three hikers, exhausted, hungry, and cold, finally reached the summit as the sun began to set."
 
+## Conciseness
+
+- Don't restate information the recipient already knows. Skip pleasantries and context they already have.
+
 ## Text Formatting Rules
 
 - Do not bold any text.